Today within the academic world as well as in the professional world public speaking is a required skill. Ideas are conveyed through visual media as much as the written word. Therefore, individuals who lack public speaking skills are at a disadvantage to their peers academically and professionally. Today when students begin their first year of University, they are expected to immediately begin to build their personal brand and develop professional skills concurrently to attaining their University degrees. When a student enters University with limited public speaking skills, they are behind before they have even begun!